Growth Playbook
Retention via Notifications
Thoughtful, behavior‑based notifications keep users engaged long after they close your Mini App. Done right, they lift retention and even earn you a coveted home‑screen badge in World App.
| Benefit | Details |
|---|
| Retention boost | Targeted pushes can 2–3× day‑7 retention. |
| Free visibility | ≥ 15 % open rate unlocks a persistent badge on your app icon. |
| Strict standards | < 10 % open = delivery paused for 7 days—quality is non‑negotiable. |
| Open‑Rate (7‑day) | Platform Action | Your Next Step |
|---|
| <10 % | Paused for 1 week | Audit triggers & copy immediately |
| 10% + | Badge displayed | Maintain & iterate |
| 25 % + | “Excellent” tier | Scale what works, test new ideas |
- Trigger‑based > Broadcasts – React to user actions (wins, risks) instead of fixed schedules.
- Personalize – Use
${username} placeholder to personalize notifications with usernames.
- Copy rules – ≤ 30‑char title, 1–2 emojis, clear value + curiosity gap.
| Trigger | Why It Works | Sample Title |
|---|
| Achievement | Users love quick wins | 🎉 Level 2 unlocked! |
| Streak Risk | Loss aversion | 🔥 Keep your 5‑day streak alive |
| Social | FOMO / competition | 👀 Maya just beat your score |
| Limited‑time | Urgency | ⏰ Double rewards end in 2 h |
| Re‑engage | Gentle nudge | 🚀 Welcome back bonus ready |
- Start at ≤ 1 push/day; add more only if retention rises.
- Present a clear opt‑out path; trust drives long‑term engagement.
- Lead with benefit: “Earn 50 coins” beats “Check the app”.
- Curiosity: “Something new awaits …”.
- Concrete numbers: “30 s left” > “Hurry up”.
- Avoid vague, generic, or feature‑only blasts.
| Variable | What to Try |
|---|
| Emoji | 🔥 vs ⚡ |
| Timing | Instant vs +2 h |
| CTA | “Claim” vs “Open now” |
| Content length | Short vs rich preview |
- Gamification – Push on badge earned, streak day, leaderboard change.
- Virality – Notify referrer when invitee signs up or hits milestones.
- Core value – Release drops, new content, feature unlocks.
Maintain ≥ 15 % opens to display this permanent badge—top‑of‑mind visibility every time users open World App.
