Benefit | Details |
---|---|
Retention boost | Targeted pushes can 2–3× day‑7 retention. |
Free visibility | ≥ 15 % open rate unlocks a persistent badge on your app icon. |
Strict standards | < 10 % open = delivery paused for 7 days—quality is non‑negotiable. |
Open‑Rate (7‑day) | Platform Action | Your Next Step |
---|---|---|
< 10% | Paused for 1 week | Audit triggers & copy immediately |
10%+ | Badge displayed | Maintain & iterate |
25%+ | “Excellent” tier | Scale what works, test new ideas |
${username}
placeholder to personalize notifications with usernames.Trigger | Why It Works | Sample Title |
---|---|---|
Achievement | Users love quick wins | 🎉 Level 2 unlocked! |
Streak Risk | Loss aversion | 🔥 Keep your 5‑day streak alive |
Social | FOMO / competition | 👀 Maya just beat your score |
Limited‑time | Urgency | ⏰ Double rewards end in 2 h |
Re‑engage | Gentle nudge | 🚀 Welcome back bonus ready |
Variable | What to Try |
---|---|
Emoji | 🔥 vs ⚡ |
Timing | Instant vs +2 h |
CTA | ”Claim” vs “Open now” |
Content length | Short vs rich preview |
${username}
in every pushmini_app_path
deep link