A focused, step-by-step guide to growing your mini app within the World ecosystem. Everything is scoped to what an indie hacker or small team can realistically ship in a few weeks.

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Overview & Philosophy

Building a successful mini app requires more than great features—you need users to discover, engage with, and stick around. This growth playbook focuses on four key areas that drive sustainable growth:
  1. Invites & Viral Loops - Turn your users into advocates
  2. Gamification - Build engagement through game mechanics
  3. Retention via Notifications - Keep users coming back
  4. Data & Analytics - Measure what matters

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Real-World Results

The strategies in this playbook are based on proven case studies:
  • PayPal’s referral program: 7-10% daily growth
  • Dropbox’s two-sided rewards: 3900% growth in 15 months
  • Duolingo’s streak mechanics: Retention jumped from 12% to 55%